How to sell on TikTok Shop to conquer millions of orders

TikTok is not only a place for entertainment but also a potential platform for business. With 1.5 billion users worldwide, TikTok has become a powerful advertising tool for businesses. In this article, we will learn about effective ways to sell on TikTok.
1. What is TikTok Shop?
TikTok Commerce (known as TikTok Shop) was launched in 2020. This feature allows TikTok users to buy products directly within the app.

The rapid growth and success of this platform is due to its ability to connect brands with potential customers quickly and cost-effectively. Users can scroll through the shopping tab to explore products and search for items using keywords.

71% of TikTok users shop while viewing TikTok In-feed advertising content
TikTok allows users to follow brands' accounts and receive notifications about new products. With TikTok Shop, users can freely buy their favorite products with integrated features in the application.

TikTok Shop is a shopping experience that includes:
Shopping Feed: Where products are displayed.
Search Feature: Product search section by keyword.
Brand Page: Profile page of the seller and brand.
In addition, TikTok Shopping also has a user-friendly interface. Thereby, brands can create videos to introduce products in an entertaining and creative way.

2. Benefits of selling on TikTok Shop
TikTok has become one of the most popular platforms for brands to reach and engage consumers.

TikTok advertises with creative content
The purpose is to convey the message to potential customers through creative options, from video ads to whitelisting.

In fact, collaboration with influencers and creators is extremely important to achieving an effective TikTok campaign. Brands can promote their products naturally and reach a wide audience in a short period of time.

Increase visibility on TikTok and create a personalized experience
Furthermore, TikTok's purchasing system helps brands track ROI easily. Allows them to measure and compare the results of different ads.

Finally, brands can sync products from multiple platforms with TikTok For Business. Currently, TikTok has support for Shopify, WooCommerce, and Prestashop.

3. How to sell on TikTok Shop Effectively
3.1. Create content with Content Creators
By partnering with Content Creators on TikTok, brands can expand their reach, raise awareness, and increase engagement with their target audience.

TikTok Creator Marketplace – the door connecting brands with Content Creators
Launched in 2019, TikTok Creator Marketplace is a place to help brands find creators suitable for their content orientation and target customer file.

Using TikTok Creator Marketplace, brands can monitor real-time performance and make adjustments accordingly. This helps take full advantage of your campaign, maximize ROI and make the right decisions.

3.2. TikTok Trends
One of the effective ways to sell on TikTok is to take advantage of TikTok Trends. Trends often have the ability to spread quickly and attract the attention of many users.

Therefore, if you know how to take advantage of these trends, businesses can reach many potential customers and increase sales effectively.

How to sell on TikTok with TikTok Trends:
Create videos using trends
Participate in challenges
Make reaction videos
Collaborate with influencers
Use hashtags

3.3. TikTok Shop Ads
TikTok Ads are an effective way to reach a large number of potential users. It allows businesses to target ads to specific audiences based on age, gender, location, interests, and more.

Metrics to measure the effectiveness of TikTok advertising campaigns:
TikTok Ads engagement rate is 835% higher than Meta, showing that users interact with ads more often.
Sales growth: Lower advertising costs, more access opportunities.
Tracking these indicators helps businesses accurately evaluate the effectiveness of campaigns and adjust accordingly.

4. Set up how to sell on TikTok Shop
TikTok Commerce is currently only available for select markets and platforms such as:

Asia (China, Hong Kong, Indonesia, Malaysia, Thailand, Vietnam, Philippines, Singapore).
The UK.
United States (North America).
The first step to creating a TikTok Shop is to register for the TikTok Seller Center and create a business account. Then set up the necessary information, add product categories, and link bank accounts.

Final Things
Selling on TikTok not only brings positive results but also helps brands reach a large number of potential users.
Through the 4 effective ways to sell on TikTok above, businesses will take full advantage of the platform's potential to boost sales. Start your successful TikTok business plan today.